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"The merger of Košík.cz and Koloniál.cz creates a counterbalance to the current market leader Rohlik.cz. It also confirms the growing attractiveness of online grocery shopping, both for investors and customers, as well as the trend in consumer behaviour, shopping online from the comfort of home.

According to Petr Lysoňek from ProRetail, more customers are now looking for quality at a reasonable price because they do not want to change their wardrobe so often, for example, which some low-cost brands "force" them to do. "There is definitely a trend towards sustainability and environmental friendliness, especially in the packaging materials segment.