"The merger of Košík.cz and Koloniál.cz creates a counterbalance to the current market leader Rohlik.cz. It also confirms the growing attractiveness of online grocery shopping, both for investors and customers, as well as the trend in consumer behaviour, shopping online from the comfort of home.The biggest challenge of the merger will be the implementation of a unified operating system, including the merger of the shipping and staff (human resources) areas, maintaining product quality, service and delivery speed, in which the former are slightly behind. The leader of the online segment of the food market (Rohlík.cz) also delivers express within 120 min. An important role is played by the coverage of the entire Czech market, product availability and quality maintenance, pricing strategy, as well as the availability of capital, which is already considerable for both players. Time will tell if this business is economically efficient and has a real return on investment. Let us assume that it is. The offer of this type of online sales is so far limited to large cities. In the future, we can also expect to expand to smaller cities, but a catchment area of over 100k inhabitants makes sense. The online segment of food sales will cut down on traditional food retail chains and focus on a better offer of quality food (delivered from farms, focus on organic products, etc.), which will certainly increase competition, improve the offer and benefit end consumers."
